ALPHABET responds to a broad spectrum of translation needs by consistently applying a meticulously devised methodology.

METHODOLOGY

The successful outcome of any translation project hinges first of all on a thorough knowledge of the source language in combination with an excellent knowledge of the target language. It is not enough to simply transfer lexical patterns from one language into another. The objective should be to accurately convey meanings by using the corresponding, appropriate linguistic expressions. In a word, the reader of the translated text should be able to understand the exact same thing as the reader of the original text. Fully appreciating this, we have developed the following specific methodology for handling specialized translation projects, which focuses on:

• Gaining a comprehensive understanding of the general meaning of the source text.
• Extracting terminology and building a term list.
• Finding the corresponding target language terms and creating an electronic terminology database, whenever possible by liaising with the client’s own specialists in the respective field.
• Proofreading and revision of the final document by an experienced reviser.

Throughout the entire process, ALPHABET endeavours to engage with the client, whose active involvement is encouraged in the translation project, particularly in cases where terminology presents certain challenges. Contact is maintained with clients even after project delivery, so we can follow up on any issues that may subsequently arise.

TRANSLATION SERVICES

With its high-level training and expertise honed over many years, ALPHABET is well positioned to provide quality translation services for a wide range of texts including: Technical Workshop manuals, product specifications, technical and technological process descriptions, technical and financial bids, patents. Financial Newsletters, share purchase and sale agreements, directives, balance sheets, annual reports, mutual fund prospectuses and articles of incorporation. Legal Contracts, articles of incorporation, lawsuits and other legal documents. Promotional Product presentations, sales literature, press releases, website content. With Greek, English, German and French as its working languages, ALPHABET responds to a broad spectrum of translation needs by consistently applying a meticulously devised methodology.

TRANSCREATION SERVICES

Creative rendering of ideas and concepts.
For a number of years ALPHABET has been offering transcreation services, demand for which has recently increased significantly as awareness grows about the importance of creative rendering. The results of our work are deemed to have been highly successful by the clients themselves, who continue to put their trust in us!

Companies, especially subsidiaries, which use texts written by foreign copywriters need not only accurate translations but also creative rendering. This is particularly true in the case of sales literature, promotional material and, of course, website content. Texts of this type present special challenges, since the writers pour every ounce of their ingenuity into creating attractive copy. Naturally, translators too must rise to this challenge, frequently assuming the role of copywriter.

Wordplay, sayings, cultural references and figures of speech require a creative approach to ensure that the source language text elicits the same response as the target language equivalent. To achieve this objective, many parameters must be taken into consideration – linguistic, social, cultural, etc. – along, of course, with the client’s own instructions. Some companies turn to advertising agencies for their transcreation needs. ALPHABET, however, provides this service at particularly attractive, preferential rates, or even at no charge for certain translation projects.

Useful links:
http://en.wikipedia.org/wiki/Transcreation
http://www.gala-global.org/blog/2013/transcreation-%E2%80%93-what-is-it/

“Transcreation is about taking a concept in one language and completely recreating it in another language – it is normally applied to the marketing of an idea, product or service to international audiences. The language, therefore, must resonate with the intended audience”.

INTERPRETING SERVICES

Interpreting requires not only language fluency but also excellent comprehension skills, heightened perception, speed and very often specialized knowledge. To meet these demands, ALPHABET works only with highly trained and experienced interpreters who additionally satisfy all requirements in terms of personal conduct and ethos. We provide consecutive or simultaneous interpreting services for a wide range of occasions, from private meetings and corporate events to training seminars and large-scale conventions. We also ensure that the appropriate technical infrastructure is in place by supplying all necessary equipment.

ALPHABET’s organizational structure is built around a quality management system compliant with BS EN 15038:2006. In order to maximize organizational efficiency while at the same time ensure that our infrastructure runs smoothly and work disruptions are minimized, we have installed an IT system capable of meeting all the needs of a modern translation company tasked with delivering demanding translation projects. To optimize workflow we have installed dedicated software that allows us to closely monitor each project, including details on scheduling and financial matters, personnel involved and any particular needs on the part of the client. And when it comes to the work itself, we use the most effective translation memory and terminology management tools, in which our translators have been trained to a high level of proficiency. At the same time, we have been investing heavily to link up ALPHABET with the translation workflow management systems used by some of our major clients abroad.

Since its inception in 1996, ALPHABET has gained the trust of leading agencies, organizations and companies across a range of industries. With a focus on meeting the needs of corporate clients, ALPHABET takes pride in having successfully completed an array of major projects including, by way of indication, those listed below.

ALPHABET’s clients include leading automobile manufacturers, pharmaceutical companies, financial institutions, cosmetics firms, construction companies, law firms and engineering companies. The majority have increased requirements due to the nature of their business.

ALPHABET invests in stable working partnerships with its clients, whose continued trust is the best testament to the quality of its work and the high standard of service it provides. Thanks to this approach:

• Most clients have remained loyal to ALPHABET for many years, embracing the company’s efforts to forge solid relationships based on mutual respect and trust.
• The majority of new clients are referred to us by existing clients.
• ALPHABET is one of only a few companies in its field with constantly growing turnover, since we are able to turn our good name and our clients’ satisfaction to advantage.

Companies and organisations that have placed their trust in ALPHABET are listed below: